Some shops sell ads as a subscription: hundreds of dollars a month, every month, and the account belongs to them. This page works the other way. Your Google Ads account is yours, it lives in your own Google login, and you pay Google directly — the money never passes through me. Everything I do has a fixed price in writing, and you can stop any month without losing a thing.
Free, in writing, no obligation
Start with the audit
Before any money changes hands, the audit answers the first question honestly: should you be running ads at all? Ads sell best on a site that turns visitors into calls. If yours can't, every click is money wasted, and the honest answer is don't run ads yet — fix the site first. That answer goes in writing, free, whether or not it leads to work.
Your site's conversion check: does the phone link actually dial, does the form land anywhere, how fast does the page load? Each one tested, not assumed.
Tracking feasibility: can calls and form submissions be measured before the first ad runs? If not, that gets fixed first — ads without tracking are guesswork.
A sensible budget range for your trade and your area, and what a first month would realistically look like.
A go or no-go in writing. Sometimes the right answer is "not yet." That's a real answer, and it's free.
Three offers, one shape: fixed price, named deliverables, nothing recurring that isn't real recurring work.
Ads Launch
$750once
Conversion tracking installed and verified — test conversions fired end to end, screenshots in the handover.
Three to five ad groups built around what your customers actually search, with negative keyword lists.
Responsive ad copy: fifteen headlines and four descriptions per ad group, written for your trade.
One landing page built for the campaign, with PageSpeed scores before and after. Fast pages get cheaper clicks.
Thirty days of stabilization after launch: watching the first search terms, trimming what wastes money.
Ads Care
$275a month, cancel anytime
Search-term review: what people actually typed, negative keywords added, anything wasting money paused.
Ad copy refresh log: what changed and why. Stale ads get rewritten, not left to rot.
Spend vs. plan: what was spent, what I recommend next month. You decide — the budget is yours and so is the call.
One-page report in plain English, built from numbers you can check yourself in the account.
You own the account. You pay Google directly. Nothing to hold hostage.
Local Services Ads
$150a month add-on
Google's pay-per-lead program for eligible service businesses: you pay only when a call comes through.
Setup and profile, with Google's own verification walked through step by step — your license and insurance, your call.
Monthly lead-quality review: which calls were real work and which were noise.
What I need from you: about two hours, access to your Google account, and honest answers to a few questions about who your best customer is. That's the whole list. Ad spend is separate from every fee above — you pay Google directly, and I never touch that money.
The arithmetic
Not an accusation, just multiplication. Take a $500 a month management plan as a round example — what some shops charge to run ads for you. Same ad spend either way, assumed to be separate in both columns:
Cumulative cost
$500 a month plan
Launch + Ads Care
After year one
$6,000
$4,050
After year two
$12,000
$7,350
After year three
$18,000
$10,650
Who owns the account
The shop
You do
Launch is $750 once; Ads Care is $275 a month, and you can drop it any month without losing the account or the setup. The subscription column keeps going up forever; the other one stops the month you cancel.
Who this is for, and who it isn't
This is for local businesses that answer the phone, keep their promises, and want leads they can count: trades, service companies, practices, shops that close real sales.
It isn't for businesses whose site can't pass the audit. That's the gate, and it works both ways — I'd rather tell you the truth up front than take your money for ads that can't land.
What I will not sell you
Guaranteed leads. Guaranteed return on ad spend. A percentage of your ad budget. A twelve-month contract. A monthly dashboard of numbers that go up and down on their own while your phone stays quiet. If a promise cannot be checked, it does not go on this site and it does not go in a quote.
Questions, answered straight
How much should I spend with Google?
A sensible starting budget for your trade and your area comes out of the audit, in writing. The budget is yours, you pay Google directly, and you decide every month what it should be.
Can you guarantee the ads will bring leads?
No. I can verify that calls and forms are being measured, remove the obvious waste, and report exactly what happened. I can't promise how strangers will behave, and anyone who does is guessing.
Do I own the account?
Yes. It lives in your Google login from day one, you pay Google directly, and you can cancel any month without losing the account or the setup.
What if the audit says not yet?
Then that's the answer, in writing, free. Fixing the site first is usually cheaper than running ads that can't land.
Where to start
The free audit answers the first question honestly: should you be running ads at all, and if so, what would a sensible first month look like? In writing, no obligation.