Some shops sell ads as a subscription: hundreds of dollars a month, every month, and the account belongs to them. This page works the other way. Your Google Ads account is yours, it lives in your own Google login, and you pay Google directly. The money never passes through me. The price is fixed before work starts, and you can stop any month without losing a thing.
Free review · no obligation
Start with the audit
Before you spend a dollar, I want to know if ads even make sense for you. Ads only pay off when the site behind them turns a click into a phone call. If your site can't do that yet, ads will burn money, and I will tell you to fix the site first. You get that answer for free, even when it means I don't get the job.
Your site's conversion check: I click the phone number, I send the form, I time the page. If the phone link is broken, you hear it from me and not from a month of dead clicks.
Tracking: if calls and form fills can't be measured yet, that gets built before the first ad runs. Without it, nobody can tell you what your money did.
A budget range that fits your trade and your area, and what the first month looks like at that spend.
A clear go or no-go. "Not yet" is a real answer, and it costs you nothing.
All three offers work the same way: a fixed price and named deliverables, with nothing recurring unless the work itself recurs.
Ads Launch
$750
once
Conversion tracking installed and verified: test conversions fired end to end, screenshots in the handover.
Three to five ad groups built around what your customers actually search, with negative keyword lists.
Responsive ad copy: fifteen headlines and four descriptions per ad group, written for your trade.
One landing page built for the campaign, with PageSpeed scores before and after. Fast pages get cheaper clicks.
Thirty days of stabilization after launch: watching the first search terms, trimming what wastes money.
Tune-up, when you want one
$275
once, per tune-up. No plan.
Search-term review: what people actually typed, negative keywords added, anything wasting money paused.
Ad copy refresh log: what changed and why. Stale ads get rewritten, not left to rot.
Spend review: what the money bought and what I would change. You decide. The budget is yours and so is the call.
One-page report in plain English, built from numbers you can check yourself in the account.
Book one when it needs one, not every month by default. You own the account, you pay Google directly, and nothing renews on its own.
Local Services Ads
$150
once, setup add-on
Google's pay-per-lead program for eligible service businesses: you pay only when a call comes through.
Setup and profile, with Google's own verification walked through step by step. Your license and insurance, your call.
A walkthrough of how to read lead quality yourself: which calls were real work and which were noise.
What I need from you: about two hours, access to your Google account, and straight answers to a few questions about who your best customer is. That's the whole list. Ad spend is separate from every fee above. You pay Google directly, and I never touch that money.
The arithmetic
Take a $500 a month management plan as a round example, the kind of number some shops charge to run ads for you. Same ad spend either way, assumed to be separate in both columns:
Cumulative cost
$500 a month plan
Launch, paid once
After year one
$6,000
$750
After year two
$12,000
$750
After year three
$18,000
$750
Who owns the account
The shop
You do
Launch is $750, once, and that is the whole column: there is no management plan to add. If you want me back for a tune-up it is $275 for that job, quoted before it starts, and only when you ask. The subscription column keeps going up forever; the other one already stopped.
Who this is for, and who it isn't
This is for local businesses that answer their phone, keep their promises, and want leads they can count rather than chart lines: trades, service companies, practices, shops that close real sales.
It isn't for businesses whose site can't pass the audit. That's the gate, and it works both ways. I would rather tell you the truth up front than take your money for ads that can't land.
What I will not sell you
The list is short but firm: no guaranteed leads, no guaranteed return on ad spend, and no percentage of your ad budget. No twelve-month contract either, and no monthly dashboard of numbers that go up and down on their own while your phone stays quiet. If a promise can't be checked, it doesn't go on this site and it doesn't go in a quote.
Questions, answered straight
How much should I spend with Google?
A sensible starting budget for your trade and your area comes out of the audit. You get the range and the reasoning. The budget is yours, you pay Google directly, and you decide every month what it should be.
Can you guarantee the ads will bring leads?
No. I can verify that calls and forms are being measured, remove the obvious waste, and report exactly what happened. I can't promise how strangers will behave, and anyone who does is guessing.
Do I own the account?
Yes. It lives in your Google login from day one, you pay Google directly, and you can cancel any month without losing the account or the setup.
What if the audit says not yet?
Then I say so, and the audit is still free. Fixing the site first is usually cheaper than running ads that can't land.
Where to start
The free audit answers the first question: should you be running ads at all, and if so, what would a sensible first month look like? No obligation.