I started this the unglamorous way. One July I worked through two dozen local business websites, one at a time: the florist, the pizzeria, the pet resort, the funeral home. I used each site the way a customer would, on a phone, and wrote down exactly where it lost me. In August I tightened the method, retired the pilot numbers, and did it properly:5 counties across western PA and northern WV. The ledger now holds 165 businesses.
Of those, 27 had no site of their own at all, and 27 more were failing outright, with dead domains and wrong phone numbers, or a page that loads blank. Only 42 of the 165 passed clean. The rest were quietly handing customers to whoever showed up properly in a search.
That's the gap I work in. Big agencies won't touch Main Street budgets, and template farms ship the same brochure to everyone. I build locally for a fixed price, and I wrote every animation on this page.
Before any of this I spent ten years in the United States Marine Corps as an aircrewman and aviation quality assurance mechanic. The habits carried over: show up early, tell the truth, finish the job. I went back to school for IT in 2020 and started working professionally in 2022.
The day job is level-two IT support and systems administration: Linux and Windows server environments, Azure and Google Workspace, enterprise identity, basic network security, and a support desk where every ticket is a real person who needs a real answer. The certifications behind that include Microsoft's Azure Security Engineer Associate, Fortinet network security, and Google's IT support, security, networking, and Workspace administration certificates. This studio itself runs on Cloudflare, Google Workspace, and Stripe, and your website gets held to the standard the day job demands: patched and backed up, with someone actually watching it.
Nobody smart works alone, and I know exactly who to call. Heavier engineering, Python, JavaScript, or SQL, goes to one of two contracted developers I have worked with before. Photography, video, and anything media related goes to an audio-visual professional on contract. When the message itself needs sharpening, a contracted marketing professional reads it. So four sets of hands may touch your job, all held to one standard, but you deal with one person: me.
No staff, no sales deck, no photo of me shaking hands at a ribbon cutting. A desk in Westmoreland County and strong opinions about how your website should treat your customers.
One more thing. That A− in the top corner of this page grades this very site. Tap it and read the margin notes I left on my own work, deductions included.